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THE ORIGINS
During the height of a Global Pandemic, five friends decided to launch a merchandise/apparel line with the hopes of making the world a better place. All five from very different backgrounds and yet all sharing a common theme in their lives. They are all "STILL FUCKING HERE." From bombs in Afghanistan and Iraq, Vegas Shootings,
Health Scares, Addictions and Abuse, they have all endured. Their struggles made them who they are, but their stories brought them together to create "SFH" and our brand was born officially on 4...3...2...1. April 3, 2021.
"You cannot hope to build a better world without improving the individuals. To that end, each of us must work for his own improvement and, at the same time, share a general responsibility for all humanity, our particular duty being to aid those to whom we think we can be most useful." - Marie Curie
"It is not the strongest of the species that survive, nor the most intelligent, but the ones most responsive to change." - Charles Darwin
THE MESSAGE
"We are survivors, warriors, and fighters. We are relentless, tenacious, and vigilant. We've been through hell and made it out the other side, and now we are determined to spend our lives giving back to those who need help in their fight. Fifty (50%) percent of our net proceeds from every item sold will be donated to those who need it most. Multiple times per year, we will choose a new person/charity/organization/cause to donate to for a period of time. Join us. Buy some merch, gift some merch. Wear it proudly. Share your own story of survival with us and the world. We are all in this together. We are all... Still Fucking Here."
THE MERCHANDISE
In February of 2021, we reached out to our amazing Graphic Designer, Barnaby Oakley. We asked him to create a logo. We wanted simple, but profound. We wanted it to depict the struggles we've endured and most importantly, the fact that we survived and continue to fight on. Barnaby nailed it on the first attempt. Our official SFH logo shows the scars throughout the letters to signify the battles we have all fought, but the heart still beats on as our logo boldly displays . The Green Heartbeat is our proud badge of honor on all of our apparel.
"If you have a heartbeat, there's still time for your dreams." - Sean Stephenson
"To transform the world, help people, lift others up, change lives." - Matshona Dhilwayo
THE FUTURE
We are excited beyond words to do our very small part in changing the world for the better. We want to build a brand that we wear with pride. We want people to see our logo and equate it with helping to build one another up in a country that is very divided. We want to spread hope, love, and positivity to those that need it most so one day they can proudly scream, "I am Still Fucking Here!"
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